COAST Snowboarding
SUMMARY
I created a snowboard brand offering high performance gear by women, for everyone.
RESPONSIBLITIES
Art Direction
Branding
Snowboard Graphics
Social Media Design
Web Design
Package Design
PERFORMANCE AND DESIGN with women in mind
Generally, the standard of women’s snowboarding is not as high as men’s. It’s a male dominated industry where men’s boards take focus in innovation and design. But while women are recommended to ride their gender-specific boards, they’re left with few high-performance board options likely covered in stereotypical “girly” designs, or “shrink it and pink it” as they say.
CHALLENGE
Fill the void in the snowboarding industry for female-focused, modern snowboard design.
STRATEGY
With a new snowboard company comes an opportunity to understand and design for an underrepresented group of bad ass women in extreme sports. I wanted to provide options for different types of women.
OUR BOARDS
I decided each board should have it’s own personality and inspiration, while feeling unified as a whole line. The designs are inspired by movement, landscape, sunny days, adrenaline, euphoria and energy. Each design is available in various types from all-mountain to freestyle to freeride to powder.
OUR DIGITAL PRESENCE
Reel ‘em in and inform the customers through Instagram and provide a fluid, intuitive experience on our website. Keep it fun.
OUR merch
Offering brand representation at a less expensive price point than a full snowboard, I wanted to create some products and gear to fill out our catalog and compliment the COAST brand aesthetic.
ASK ME ABOUT MY PROCESS
I’d be happy to share more :)
CREDITS
MENTORSHIP
Amy Decker
photography
Adobe Stock
Multiple Image Sources