Season 5 Key Art

For Fargo Season 5, I worked on campaign key art centered around a custom belt buckle engraved with references to the season’s story, tone, and darkly comedic violence.

The concept leaned into the season’s Western influence, using the buckle as both a character detail and a symbolic object. My work focused on building a graphic treatment that felt tactile, iconic, and specific to the world of Fargo, balancing ornate custom engraving with a gritty, deadpan sense of threat.