Key Art + OOH Campaign Adaptation

For Last Breath, I worked on the film’s key art and graphic design, helping build a campaign system that expanded across multiple out-of-home formats.

The campaign had a major media buy, with placements taking over Los Angeles and New York across billboards, wild postings, transit, and large-scale outdoor. The design system needed to retain the tension and emotional weight of the core theatrical art while adapting cleanly across a wide range of formats and city environments.

My work focused on maintaining the campaign’s cinematic intensity, legibility, and visual impact at scale, ensuring the artwork held up from one-sheet composition to high-visibility outdoor placements.