Digital Design + Email Marketing

For Arbor, I designed email marketing, web pages, and digital brand content across snow, skate, apparel, and product storytelling.

I worked closely with the graphic design team and Arbor’s skate and snow marketing leads to translate product launches, athlete stories, video features, and seasonal campaigns into polished digital experiences. The work included email layouts, landing pages, product storytelling, UI/UX refinements, and ongoing website updates.

The goal was to keep Arbor’s digital presence clean, functional, and rooted in the brand’s outdoor culture while supporting sales, engagement, and long-form storytelling across the site and email ecosystem.