Key Art + Custom Title Treatment

For Murf the Surf, I created key art for the MGM+ docuseries, building a chaotic, vintage-inspired visual world around the story’s collision of surf culture, jewel theft, religion, crime, and old Miami glamour.

The artwork was built using a mix of archival photography, vintage assets, stock imagery, custom compositing, retouching, and graphic texture. I also created the custom title treatment, giving the piece a bold, tabloid-like energy that matched the larger-than-life scandal at the center of the series.

The campaign required both vertical and horizontal layouts, translating the collage-driven composition across poster and billboard formats while keeping the story, tone, and visual impact intact.