Campaign Design + Environmental Adaptation

For Netflix Is a Joke Fest, I worked across a large-scale LA takeover, applying the festival’s brand system to a wide range of campaign and event assets.

The project included venue posters, talent billboards, quippy large-format print, step-and-repeats, event signage, building takeovers, window graphics, and unconventional out-of-home placements. Many pieces required custom design decisions based on unusual dimensions, physical environments, and high-visibility city placements.

This was an extensive rollout with hundreds of assets, balancing brand consistency, comedy, scale, and readability across digital, print, and environmental applications.