Brand Campaign + OOH Adaptation

For Pluto TV, I worked across a broad campaign rollout applying the brand system to high-impact digital and out-of-home placements.

The work included large-scale billboards, aerial banners, platform-focused campaign graphics, and entertainment-title collections built around Pluto TV’s bold black-and-yellow visual identity. Each asset required careful layout, hierarchy, title integration, and format-specific adaptation to keep the messaging simple, punchy, and readable at scale.

The campaign balanced playful copy, recognizable entertainment properties, and strong brand presence across a wide range of placements and dimensions.