Print Logo Development + Production Merchandise Exploration

For Happy Gilmore 2, I created the film’s print logo used across the campaign’s key theatrical and outdoor placements, including billboards, posters, and print applications.

The logo exploration included three layout directions, ranging from a simplified HG2 mark to more extended title treatments built for flexibility across different formats. The goal was to create a system that felt instantly tied to the original franchise while still giving the sequel its own bold, contemporary presence.

In addition to the campaign logo work, I explored cast and crew merchandise concepts, including t-shirt and hat designs intended for use during production. The work balanced nostalgia, comedy, and sports culture while keeping the design clean, modern, recognizable, and adaptable across print and large-scale outdoor media.